Case study 02 / 03

Manor

Morehead Manor Bed and Breakfast · Durham, North Carolina

A historic Durham inn presented with the warmth of a private home and the confidence of a boutique hotel.

Industry: Hospitality / Bed & Breakfast
Year: 2026
Services: Website Strategy, UX/UI Design, Responsive Development, Conversion Architecture

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Overview

Morehead Manor is a bed and breakfast in an 8,000-square-foot Colonial Revival home in Durham, North Carolina. The site opens on the arched front doorway, carries an editorial serif throughout, and guides guests from rooms to amenities, events and the city, with reservations always one step away.

What the design focuses on

01
Arrive at the door
The home page opens full-bleed on the manor's arched entrance, with Check Availability and Explore the Manor as the first two choices.
02
Let the house speak
Five rooms with private baths, a photo run of gardens, dining and common rooms, and marble-textured surfaces carry the character of the house.
03
One home base, many reasons
Amenities, events and weddings, and add-ons and packages are linked from a single section, so leisure guests and event planners both find their path.
04
Place it in the city
Walking distance to downtown, DPAC and the Durham Bulls, moments from Duke and RTP: the location is told as a reason to stay, ending with Reserve or Call the Inn.

Desktop experience

Rest, celebration and discovery: one section, with a path for each.

Morehead Manor section: garden seating under umbrellas beside the heading A gracious home base for rest, celebration, and discovery.

Morehead Manor rooms section in a large serif, followed by a run of photographs of the grounds and interiors. — Five rooms, private baths, and common spaces made for lingering.

Morehead Manor journal: three articles about Durham and weddings at the manor. — A journal that answers what guests search for: things to do, weddings, Durham.

Mobile experience

Designed for the phone, not shrunk onto it.

The doorway holds on a phone, with Check Availability first.

Morehead Manor home page on a phone: the arched doorway with Check Availability.

Morehead Manor rooms section on a phone.

Conversion

Every page leads somewhere.

Booking is never more than one step away: Check Availability in the opening, Explore the Guest Rooms in the rooms section, and a closing band that offers Reserve or a direct call to the inn.