Case study 03 / 03

NCGB

North Carolina Gold Buyers · Raleigh, North Carolina

A trust-first conversion site for a Raleigh precious metals buyer, built to turn hesitation into a private offer.

Industry: Precious Metals Buying
Year: 2026
Services: Website Strategy, UX/UI Design, Responsive Development, Conversion Architecture

View live site All work

Overview

North Carolina Gold Buyers has bought gold, silver, jewelry and precious metals privately in Raleigh since 1989. The site answers the visitor's real question first, explains the process before asking for anything, and gives private sellers and businesses their own clear paths to an offer.

What the design focuses on

01
Answer the real question
Know What It's Worth. Decide What Comes Next. The opening speaks to the seller's uncertainty, with Get My Private Offer and See How It Works side by side.
02
Show the process first
Three steps, from Bring What You Have to Your Offer Is Explained, are laid out before anything is asked of the visitor.
03
Earn trust in plain view
Established 1989, a private buying desk and market-based conversations sit directly under the opening, then return as standards, public reviews and a Raleigh location with directions.
04
Separate the paths
Private clients and dealers or businesses each get their own section and call to action, and an educational estimator explains how value is set without promising a number.

Desktop experience

From one inherited bracelet to commercial lots: six categories, each photographed.

NCGB What We Buy section: six photographed categories from gold jewelry to commercial lots.

NCGB process section with three numbered steps and the current step explained. — A clear process, from first conversation to final offer.

NCGB split section: a discreet setting for personal valuables beside a precious metals partner built for business, each with its own button. — Two audiences, two paths: private clients and businesses.

Mobile experience

Designed for the phone, not shrunk onto it.

On a phone, the offer is the first thing within reach.

NCGB home page on a phone with Get My Private Offer.

NCGB process steps on a phone, with the offer and call bar docked at the bottom.

Conversion

Every page leads somewhere.

The site is built to convert without pressure: a private offer is offered at every stage, a docked offer-and-call bar follows visitors on phones, and the estimator teaches how value is set while being explicit that it is not a quote.