Case study 01 / 03

Lucid

Lucid Acupuncture & Holistic Wellness · Encinitas, California

A calm, image-led site for a boutique acupuncture practice, shaped around one decision: booking a first visit.

Industry: Acupuncture & Holistic Wellness
Year: 2026
Services: Website Strategy, UX/UI Design, Responsive Development, Conversion Architecture

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Overview

Lucid is a boutique integrative wellness practice in Encinitas, California. The site leads with warm botanical photography and a quiet serif voice, lets visitors start from what they are experiencing, and keeps Book Your Visit within reach from the first screen to the last.

What the design focuses on

01
Start from the visitor
Care is organized by what people are experiencing, from pain and inflammation to sleep and energy, in an interactive selector that explains each area before asking for anything.
02
Explain the visit
The approach is told in plain steps (Listen, Treat, Adapt) so a first visit feels understood before it is booked.
03
Put a person forward
Dr. Naila Gamel, DACM, L.Ac., is introduced with her credentials and approach, followed by patient words and answers for people new to acupuncture.
04
Keep the next step close
Book Your Visit sits in the header, after the care selector and in the closing invitation. On phones it stays docked at the bottom of the screen.

Desktop experience

Treatments, each given its own photograph and a one-line explanation.

Lucid treatments section: six treatments, each with its own photograph, from acupuncture to lifestyle and nutrition.

Lucid support selector: seven areas of care listed on the left, with the selected area explained on the right and a Book Your Visit button. — Start with what you're experiencing: an interactive selector that explains each area of care.

Lucid practitioner section introducing Naila Gamel, DACM, L.Ac., with her portrait. — The practitioner, introduced in her own light.

Mobile experience

Designed for the phone, not shrunk onto it.

On a phone, the booking bar stays docked at the bottom of the screen.

Lucid home page on a phone, with the booking bar docked at the bottom.

Conversion

Every page leads somewhere.

Every section ends somewhere useful. The care selector closes with Book Your Visit and a gentler Not sure where to start?, and the page finishes on a single invitation with a second route for questions.